Corporations support women and children in the Atlas Mountains by establishing affiliations with the Heart of Atlas Organization (HOA). These corporations make donations to the organization or conduct cause marketing initiatives from which they share royalties with HOA. In almost every instance, the marketing initiatives of these corporations give significant added visibility and name recognition to Heart of Atlas. Such visibility enhances the campaign at the national and local levels. The funds emanating from these affiliations enable the Organization to purchase food, clothing, shoes and toys to supplement local collections; purchase promotion and support materials and defray the costs of annual Donation Campaigns.
